Identity Match - Identity Resolution
Learn who is visiting your site
Everyone who owns a website gets excited seeing that they are getting more page views. It's an indication that people are getting to your site, your marketing is working. But typically, only a small percentage of people ever fill out a contact form or call you. It could be for a number of reasons, and it's not always that you did something wrong.
How helpful would it be to have their info? To be able to send them a follow up email or to add them into your Facebook campaign?
Identity Match does this for you.
Most people who have done paid advertising for their site know about pixels. What you might not be aware of is that those pixels are only good for those specific ads.
With Identity Match, we give you a pixel that goes on your site and it captures the name and email address of almost everyone who visits your site. We are currently working on being able to get even more information on your visitors.
This is called Identity Resolution and it is huge in the world of marketing. When you know specifically WHO you are wanting to advertise to, your costs go way down. You can get in front of those people more often and you're not wasting your money advertising to people who might never use your service or buy your product.
Once you get the visitor data, it's yours. You can keep it forever and use it how you want. You own it.
We can give you the data in a spreadsheet or in Hash format. With the hash, you can input the data into almost any digital advertising service and create lookalike audiences.
You can purchase Identity Match and do your own marketing (or give it to your current marketer) or you can get it as part of our Digital Marketing package.
Either way, there is no way to lose with this info unless you don't use it.