Lafayette Digital Marketing | Lafayette SEO Services | BCH Marketing
Lafayette Search Engine Optimization | Lafayette SEO Company
Do you own a business? Do you have a website that you paid a lot of money for and it’s just not pulling its weight? Don’t let that hard earned money go to waste, turn it into the investment it was supposed to be. Even if you don’t have a site yet, we can get you set up.
Search Engine Optimization (SEO) is our main focus of Digital Marketing here at BCH Marketing. There are so many reasons why this works for businesses just like yours. No matter what it might be, one of the first things people do when they want to know about something is go to Google and search. If they happen to be looking for your service or product, you want them to find you.
A lot of people think that SEO companies can just rank a site. There really is no such thing. What we do is rank a site for specific keywords. Those keywords are specific terms people use to search for the specific things you are trying to advertise. If you are an electrician in Lafayette, you would want to target “Lafayette electrician” or “Electrician in Lafayette”.
Once we know what keywords you are wanting to target, we will send you a report of where those keywords are ranking before we get started. This gives you a baseline. Then we will perform what’s called On-Page SEO. This is where we go into your current website and optimize it so that Google knows what your site is about. Without certain meta tags and image alt text and a dozen other things, search engines wouldn’t know what to list you as and what to rank you for.
We will also add content to your site. Some of this will be for the end user and some will be in the background just for SEO purposes. In SEO, we always want to beat out your competition, and one of the biggest factors that Google looks for is high quantities of high quality content.
Once we have you set, we will begin to work on your Off-Page SEO. This is where we really shine and the part where so many other people fail. To rank a site, one of the most important factors is backlinks. You can search and find plenty of places that will sell you 100,000 high quality backlinks for $10. Don’t you dare believe it. This will ruin your website’s reputation.
We have a large network and lots of connections that help us get powerful, relevant links. To make a difference in rankings, the sites that you get the links from have to come from a variety of sources. And they should be from big, trustworthy sites or from sites that are similar to yours. If you own a roofing company, it’s good to get links from the manufacturers of the materials you use.
It is entirely possible that you can do your own SEO work, especially if you’re in a small city with no competition. But in larger cities where there are a lot of competitors, you need professional help. And just so you know, SEO is an ongoing thing. The moment you stop, you’re opening the door for the next guy to take your place. This is why we charge a monthly fee. It may seem scary, but that’s why we never force you into a contract. Within a short time, you will be doubling or tripling your sales and you’ll be begging to give us more money so you can take over other areas. How do we know? It’s happened before.